TWAI Announces Acquisition Of Trecco To Expand Social Discovery And Experience Retailing
eTravel Wire/10342217

WEST BLOOMFIELD, Mich. - eTravelWire -- TWAI announces the acquisition of Trecco, a community-driven social travel discovery platform that helps travelers uncover authentic experiences through peer-to-peer recommendations, creator advice and short-form video. The acquisition strengthens TWAI's focus on connecting inspiration, retailing, and booking across its products. It also expands TWAI's position in tours, activities, and experiences.

The acquisition aligns with TWAI's earlier additions to Travello and BackpackerDeals. Together, the group forms a single ecosystem that links social discovery, curated marketplaces, and retail distribution for travelers, operators, and creators.

The platform provides clear benefits.

• Travelers get authentic content from real people. This helps them choose the right activities and plan with confidence.
• Operators reach more global demand through Trecco, Travello, BackpackerDeals, and TWAI's retail products. This increases visibility and conversion.
• Creators use Trecco to publish content, build trip boards, and guide their social audiences to bookings. This creates new income opportunities with operators and brands.
• Airlines and travel sellers gain higher attach rates when Trecco content appears within flight, hotel, and package shopping across TWAI's retail products.

TWAI CEO Trideep Aggarwal said, "This acquisition strengthens our work to help airlines, travel sellers and operators deliver stronger retail experiences. Trecco adds social engagement, user generated content, and important data signals across the TWAI product suite."

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Trecco co-founder Brett Newcomb said, "Trecco gives creators a larger stage and gives travelers trusted recommendations and content during planning. We are excited for Trecco's next phase under TWAI's leadership."

TWAI will begin phased integration of Trecco in early 2026. The Trecco brand will remain a stand-alone product. TWAI will share product updates and partner opportunities as integration moves forward.

Media Contact:

Moondeep Aggarwal
Co-Founder and COO, TWAI
Ph: +1 248-793-0000
Email: media@twai.com

www.twai.com

About TWAI

TWAI, www.twai.com, is a US-based travel tech provider. Its AccessOne and GoQuo platforms handle about 30 million flight bookings and 400,000 ancillary sales each year.

TWAI works with more than 130 integration partners across the travel stack. Partners include airlines such as Bangkok Airways and Fly One, major GDS providers, hotel partners, banks, and leading loyalty operators such as Maritz. This lets airlines, OTAs, fintech firms, and reward programs launch high converting white label storefronts in weeks. Travello and Backpacker Deals are leading social travel platform and B2C marketplace that empowers travelers to connect, explore, and book unforgettable experiences. With a presence in over 180 countries and more than 1.2 million users, Travello merges community features with a robust inventory of global tours and activities and a proprietary rewards program

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With operations in the U.S., India, Asia, and Australia, TWAI supports seamless retailing and content distribution through flexible APIs, intelligent booking engines, and localized payment orchestration. TWAI's mission is to simplify travel technology and create new revenue opportunities for partners across the travel ecosystem.

About Trecco

Trecco (www.mytrecco.com) is a social travel discovery platform where travelers find and book experiences through creator videos, trip boards and community recommendations. Users move from inspiration to booking through integrated links to leading activity and hotel providers. Creators publish videos, build trip boards, and guide their audiences to bookable experiences, creating stronger engagement for operators and new income streams for creators. Trecco works with experience providers, travel creators, DMOs and travel brands on a mobile-first product focused on fast discovery, trusted recommendations and direct booking flows, while capturing high-intent signals from user behavior and creator reach.