Polaris Direct Extends Sustainability Credentials with New SGP Recertification
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HOOKSETT, N.H. - eTravelWire -- The Sustainable Green Printing Partnership (SGP) announced today that Polaris Direct of Hooksett, NH has successfully achieved recertification. Polaris Direct is a full-service direct marketing and printing company known for high-volume, data-driven direct mail campaigns and other multi-channel marketing solutions for Fortune 500 clients and major marketing agencies. With this recertification, Polaris Direct continues to meet the rigorous, third party verified standards set by SGP for environmental, materials management, energy, waste, and safety performance.

Polaris Direct provides high-volume 1:1 direct mail production, digital and inkjet printing, mailing services and complex variable data workflows supporting clients across financial services, healthcare, retail, nonprofit and other sectors that require secure, reliable communications at scale. SGP's recertification process confirms that Polaris Direct maintains a sustainable operations framework consistent with best practices for the printing industry.

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Polaris Direct's renewed certification reflects a sustained focus on environmental and operational responsibility. According to its own sustainability policy, the company has implemented a robust recycling program, improved efficiency on the production floor and in its offices, and worked to reduce material waste.  Polaris Direct also holds chain-of-custody certifications from Forest Stewardship Council (FSC) and Sustainable Forestry Initiative (SFI), demonstrating the company's commitment to sourcing responsibly managed fiber.

"Maintaining SGP certification is more than a label for us — it is a reflection of our ongoing commitment to operate in a way that respects the environment and supports our community while delivering quality for our clients," said Judith Maloy, CEO at Polaris Direct. "Our team remains focused on improving how we manage waste, reduce energy use, and source materials responsibly. Recertification shows that our efforts are meaningful and sustainable over the long term."

"Polaris Direct's recertification sends an important signal to the printing industry," said Birdley James, Chair of the SGP Board of Directors. "It shows that a high-volume direct mail facility can successfully combine operational excellence with a serious commitment to sustainability. Their continued certification strengthens the collective credibility of the SGP community and supports the broader movement toward sustainable printing practices across the industry."

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About Polaris Direct: Polaris Direct is a nationally acclaimed direct marketing and printing company specializing in high-volume 1:1 direct mail campaigns for Fortune 500 companies and agencies. A full-service supplier with a capacity to mail over 2.5 million pieces daily, Polaris provides end-to-end, multi-channel marketing solutions focused on increasing campaign ROI.

About SGP: The Sustainable Green Printing Partnership (SGP) is the leading certification authority in sustainable printing. SGP provides a transparent, third party verified framework for sustainability performance in printing facilities. Certified facilities commit to continuous improvement in areas such as energy use, waste reduction, safety, and materials management. Learn more at sgppartnership.org.