IAG7 Group Integrates Marly Camino and Strengthens Its Position in the Premium Religious Tourism Segment
eTravel Wire/10342943

PASEO DE LA HABANA, Spain - eTravelWire -- IAG7 Group, one of the top five travel distribution groups in Spain and owner of AXIS Peregrinaciones, announces the integration of Marly Camino, a leading operator specializing in premium experiences and customized routes along the Camino de Santiago.

Founded in Madrid, Marly Camino has established itself as a global reference in the design and organization of boutique pilgrimages and high-value travel experiences along the Camino de Santiago, one of the most historic pilgrimage routes in Christian tradition and European cultural heritage. The company is internationally recognized for its tailored journeys for small groups and discerning travelers seeking authentic and spiritually meaningful experiences.

With more than 18 years of experience, Marly Camino has developed extensive expertise in personalized pilgrimage routes not only along the Camino de Santiago but also across other important religious itineraries in Spain, Portugal, and Italy. These include the Camino de San Ignacio de Loyola and international routes such as the Cammino di San Jacopo in Tuscany, among other historic pilgrimage paths.

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The integration of Marly Camino into IAG7 Group represents a strong strategic fit. The group already operates AXIS Peregrinaciones, its subsidiary specialized in religious tourism, with extensive experience organizing large-scale pilgrimages to international destinations such as the Holy Land, Rome, and Fatima. Marly Camino complements this offering by bringing deep expertise in boutique, high-end pilgrimage routes within the Iberian Peninsula, strengthening the group's presence in the premium segment of faith-based travel.

Through this integration, Marly Camino will benefit from IAG7 Group's operational capabilities, infrastructure, and distribution network, enabling the company to further expand its international reach while preserving its identity, team, and specialized value proposition.

Marly Camino was born from the personal experience of its founder, Ligia Margarita Muci Ramos (Marly), whose first Camino de Santiago in 2004 marked a turning point in her personal and professional journey. Since then, the company has grown with a clear mission: to accompany pilgrims through transformative experiences that combine spirituality, culture, and exceptional attention to detail. Today, Marly Camino has a team of seven professionals and a strong international reputation.

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This integration comes at a particularly positive moment for tourism in Spain. With close to 100 million international visitors in 2025, the country continues to consolidate its position as one of the world's most attractive destinations, driven by its rich cultural, historical, and religious heritage. In this context, IAG7 Group continues to advance its growth and diversification strategy by developing differentiated travel experiences with high added value.

CDI Global Iberia acted as exclusive financial advisor to the shareholders of Marly Camino in this transaction.

About CDI Global

CDI Global is an international M&A advisory firm with extensive experience supporting clients across multiple industries worldwide. Its global network provides distinctive advantages for multinational transactions, combining local expertise with international reach. The firm works collaboratively with clients to achieve their strategic objectives while maintaining the highest standards of confidentiality, integrity, and professionalism.

For more information:

https://www.cdiglobal.com

https://marlycamino.com