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Vevers' latest collection continued to evolve his signature style of blending classic American elements with a rebellious attitude. The Fall 2024 line featured traditional heritage pieces such as leather, denim, and cotton, but with a twist - each garment was lovingly distressed to highlight the beauty and value of clothing with character and a story. The outerwear selection included iconic Coach pieces like trench coats, leather jackets, and shearling jackets, as well as a new interpretation of the cardigan jacket using distressed materials inspired by workwear. The collection also explored tailoring and dress silhouettes, introducing tuxedo jackets and trousers alongside collegiate hoodies and school blazers adorned with unique Coach crests and personalized initials.
In addition to showcasing their latest designs, Coach also continued their commitment to sustainability through their (Re)Loved program. This initiative focuses on circular craft by giving pre-loved Coach bags and materials a second life. For Fall 2024, the brand introduced denim, leather, and shearling pieces crafted from upcycled materials that were patchworked into new designs. They also reimagined taffeta party dresses into tops and skirts with a counter-culture edge. This dedication to sustainability was evident throughout the entire collection as Coach worked with regenerative materials to set new standards for everyday fashion.
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The accessories in the Fall 2024 collection were equally impressive. Coach unveiled their New York collection featuring the Brooklyn bag and Empire Carryall in their iconic leathers but with playful proportions for a modern twist. They also introduced a new version of their popular Tabby bag, the Times Square Tabby, in love-worn nappa and velvet. The looks were completed with charming souvenirs inspired by New York City, including figurines of the Empire State Building and the Statue of Liberty, yellow taxis, and postcards with personalized messages for each model.
Vevers shared his inspiration for the collection, stating, "My vision for Fall was to explore the archetypes of codes of luxury, recontextualized through the progressive spirit of New York today." He drew inspiration from the city as a backdrop for both old and new love stories and the contrast between romanticism and spontaneity that is unique to New York. The use of distressed textures and repurposed materials was crucial in bringing this vision to life. Vevers also emphasized the importance of finding joy and purpose in being present and celebrating how the next generation is redefining heritage in their own way.
The James B. Duke House on New York's Upper East Side served as the perfect location for Coach's Fall 2024 presentation. The show's intimate setting featured archival-inspired décor juxtaposed with the collection's rebellious attitude and street-casted models. Guests were invited to join the "Coach Club of New York City" as they entered the house, complete with personalized ID cards from the Coach Family. The soundtrack featured various versions of "Moon River," including new compositions by music director Fabrizio Moretti from The Strokes.
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A curated selection of pieces from Fall 2024 is now available for purchase online and at Coach SoHo and Coach House on Fifth Avenue. This includes items such as the Brooklyn bag, ready-to-wear featuring a bow motif from the collection, and a limited series of upcycled Coach (Re)Loved bags hand-painted with iconic Coach and New York motifs.
The show was styled by Olivier Rizzo, with set design by Stefan Beckman. The music was curated by Fabrizio Moretti, and the models were cast by Ashley Brokaw. Guido Palau, Dame Pat McGrath, and Naomi Yasuda were responsible for hair, makeup, and nails respectively. The lighting design was done by Nick Gray Renegade Design, with production by 4 Wall and audio by ADI Worldwide. 11th Street Workshop handled staging, while B Live provided video coverage. Isidore Montag captured the stunning runway images for the collection.
Coach's Fall 2024 collection and runway show were a testament to the brand's commitment to redefining heritage through sustainability and self-expression. With their unique blend of classic American style and modern attitude, Coach continues to be a leader in the fashion industry.
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