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Combination of search data and visitor numbers show that Blackpool is once again the choice for weekend breaks.
BLACKPOOL, U.K. - eTravelWire -- Blackpool is once again the destination of choice for weekend breaks, according to data analysed by The Hole in Wand.
Using a combination of historical Google search data and official visitor numbers, the wizarding mini golf experience found that demand for weekend breaks in Blackpool is on the rise.
While COVID had a major impact on local tourism, since December 2022 searches for the term 'weekend break in Blackpool' have risen by 38% (720 to 1000).
Since December 2021 - the first festive period post-lockdown - the rise in searches has increased by 156% (390 to 1000).
When compared to weekend break locations that had similar search volumes on December 2021, we can see Blackpool has had the biggest growth in interest.
Keyword Searches: Dec 2021 Searches: Dec 2024 % Growth
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Hole in the Wand's Sam Budworth, Head of Operations - North East and West, said: "Since we opened on the promenade in Blackpool in 2022, we've been thrilled by the thousands of locals and tourists who have visited our wizarding mini golf experience.
"We cater for everyone at The Hole In Wand Blackpool, from families, couples and students to friendship groups. We chose Blackpool as a location for the attraction as it's such a vibrant and historic location for holidaymakers and we wanted to sprinkle more magic to this popular magical destination.
"We can't wait to see what 2025 holds for the vibrant seaside town of Blackpool and the many different attractions that make it so desirable as a weekend break."
Visit us at: https://www.theholeinwand.com/blackpool
Using a combination of historical Google search data and official visitor numbers, the wizarding mini golf experience found that demand for weekend breaks in Blackpool is on the rise.
While COVID had a major impact on local tourism, since December 2022 searches for the term 'weekend break in Blackpool' have risen by 38% (720 to 1000).
Since December 2021 - the first festive period post-lockdown - the rise in searches has increased by 156% (390 to 1000).
When compared to weekend break locations that had similar search volumes on December 2021, we can see Blackpool has had the biggest growth in interest.
Keyword Searches: Dec 2021 Searches: Dec 2024 % Growth
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weekend break in new forest 390 720 84%
weekend break in blackpool 390 1000 156%
weekend break in bath 390 720 84%
weekend break in kent 390 320 -18%
Hole in the Wand's Sam Budworth, Head of Operations - North East and West, said: "Since we opened on the promenade in Blackpool in 2022, we've been thrilled by the thousands of locals and tourists who have visited our wizarding mini golf experience.
"We cater for everyone at The Hole In Wand Blackpool, from families, couples and students to friendship groups. We chose Blackpool as a location for the attraction as it's such a vibrant and historic location for holidaymakers and we wanted to sprinkle more magic to this popular magical destination.
"We can't wait to see what 2025 holds for the vibrant seaside town of Blackpool and the many different attractions that make it so desirable as a weekend break."
Visit us at: https://www.theholeinwand.com/blackpool
Source: The Hole in Wand Blackpool
Filed Under: Tourism
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