Assent Expands Executive Team to Accelerate Global Growth & Innovation
eTravel Wire/10321670

OTTAWA, Ontario - eTravelWire -- Assent Inc. (Assent), the leading solution provider in supply chain sustainability management, today announced two new executive appointments that reflect the company's continued investment in AI, global growth, customer success, and platform innovation. The newly created roles — Chief Customer Officer and Chief Technology Officer — will help Assent scale its platform and deepen its strategic engagement with manufacturers worldwide. Industry veterans Mark Smith and Kevin McInturff have joined the company in these respective roles and report to CEO Michael Southworth.

As Chief Customer Officer, Mark Smith leads Assent's global customer initiatives, focused on delivering a unified customer experience and ensuring manufacturers achieve measurable value as they scale their supply chain sustainability programs.

With a customer-centric mindset, Smith brings more than two decades of experience in customer experience, strategic account management, operations, and finance to Assent. He recently served as Chief Customer Officer at Tangoe and previously held other senior leadership roles at Trimble Transportation, Element Fleet Management, GE Capital Fleet Services, and Electronic Data Systems (EDS).

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Kevin McInturff has also joined Assent's executive team, leading the company's global technology strategy as Chief Technology Officer. He will focus on advancing Assent's platform through innovation, scalability, and data-driven intelligence.

With over 20 years of enterprise software leadership experience, McInturff brings extensive expertise to his new role. As CTO at Logility, he led the development of AI-powered supply chain solutions, enhancing user experience and enabling organizations to turn disruptions into strategic advantages. He also held senior leadership roles at Deluxe Corporation, BitPay, PrimeRevenue, and Global Payments.

"Assent is entering a transformative stage of growth, and the addition of Mark and Kevin to our executive team positions us to scale with the expertise needed to deliver on our long-term vision," said Michael Southworth, CEO of Assent. "Their combined leadership in customer experience and innovation strengthens our commitment to building a global, AI-powered platform powered by a world-class team to enable sustainable, resilient supply chains."

This expansion comes at a time of accelerating momentum for Assent, as the company continues to grow its global presence and scale its solutions to meet rising demand. Over the past decade, Assent's global customer base has seen double-digit growth year over year, driven by the need for scalable sustainability and compliance solutions. Today, more than half of Assent's customers use four or more solutions on the Assent Sustainability Platform, reflecting its expanding footprint across global supply chains. In the past year alone, nearly one-third of existing customers adopted at least one new module or service, underscoring Assent's strong cross-sell performance.

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Reinforcing Assent's ability to respond quickly to market needs, the company recently launched solutions for the EU Batteries Regulation and the Carbon Border Adjustment Mechanism. Earlier this year, the company launched the Assent Sustainability Platform, a centralized system that enhances the supplier experience for managing compliance, sustainability, and supplier data requests across global regulations.

To learn more about Assent's leadership team, visit: https://www.assent.com/company/leadership/

About Assent Inc.

Assent provides the leading supply chain sustainability management solution and is on a mission to become the global platform of record for supply chain sustainability and compliance for complex manufacturers. Founded in 2010, Assent is the only company that unifies platform, people, and supplier intelligence to future-proof supply chains amid global disruption. Powered by AI, we enable faster, smarter compliance — from risk analysis to automated document review — while delivering unmatched speed, cost efficiency, and confidence. With a proprietary supplier engagement engine and deep regulatory expertise built into our platform and services, Assent helps customers navigate complexity, reduce risk, and accelerate growth.