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Europeans can now experience high-protein, fiber-rich snacks rooted in Texas flavor and sustainability.
AUBREY, Texas - eTravelWire -- Crossroads, TX -10/3/25 -All Y'alls Foods, the Texas-based plant-based protein pioneer known for its bold flavors and compassionate mission, today announced that its flagship line of "It's Jerky Y'all" is now available on Amazon in all 10 European Union marketplaces: Germany, the United Kingdom, France, Italy, Spain, the Netherlands, Sweden, Poland, Belgium, and Ireland.
This expansion marks a major milestone for the seven-year-old company, which has built a loyal following across the United States with its innovative plant-based snacks. The move makes All Y'alls Foods one of the few independent, mission-driven U.S. brands to launch simultaneously across Amazon's full EU footprint.
"Our vision has always been bigger than Texas," said Brett Christoffel, Founder & CEO of All Y'alls Foods. "We're bringing our bold Texas flavors and compassionate mission to tables across Europe. From London to Berlin to Madrid, customers can now order our jerky with just a click and discover that plant-based proteins don't have to compromise on taste, texture, or tradition."
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Bold Flavor, Smarter Protein
Crafted from whole non-GMO soy protein and seasoned with distinctive Texas flair, "It's Jerky Y'all" offers a satisfying chew and flavor-packed bite that rivals traditional jerky—without the cholesterol, saturated animal fat, or environmental toll. Flavors include fan favorites like Prickly Pear Teriyaki, Black Pepper & Sea Salt, and Prickly Pear Chipotle.
In addition to being high in protein and fiber, the jerky reflects All Y'alls Foods' commitment to sustainability: producing plant-based proteins requires less than 10% of the land, water, and fuel compared to beef. A portion of every sale is also donated to Rowdy Girl Sanctuary, a former Texas cattle ranch that has been transformed into a sanctuary for farm animals.
Global Growth with Local Heart
The Amazon EU launch follows a successful U.S. retail and e-commerce presence, including partnerships with H-E-B and specialty retailers, as well as rapid growth on TikTok and Amazon U.S. With European consumers increasingly seeking sustainable, protein-rich alternatives, All Y'alls Foods is positioned to meet demand and further its mission of nourishing people while protecting animals and the planet.
More on eTravel Wire
About All Y'alls Foods
Founded in 2018 in Grapevine, Texas, All Y'alls Foods is redefining Texas protein traditions with bold, plant-based alternatives. Its product lines include "It's Jerky Y'all" and "Big Crunchy Tasty Toppers." You can learn more on their website and through their social media presence.
This expansion marks a major milestone for the seven-year-old company, which has built a loyal following across the United States with its innovative plant-based snacks. The move makes All Y'alls Foods one of the few independent, mission-driven U.S. brands to launch simultaneously across Amazon's full EU footprint.
"Our vision has always been bigger than Texas," said Brett Christoffel, Founder & CEO of All Y'alls Foods. "We're bringing our bold Texas flavors and compassionate mission to tables across Europe. From London to Berlin to Madrid, customers can now order our jerky with just a click and discover that plant-based proteins don't have to compromise on taste, texture, or tradition."
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Bold Flavor, Smarter Protein
Crafted from whole non-GMO soy protein and seasoned with distinctive Texas flair, "It's Jerky Y'all" offers a satisfying chew and flavor-packed bite that rivals traditional jerky—without the cholesterol, saturated animal fat, or environmental toll. Flavors include fan favorites like Prickly Pear Teriyaki, Black Pepper & Sea Salt, and Prickly Pear Chipotle.
In addition to being high in protein and fiber, the jerky reflects All Y'alls Foods' commitment to sustainability: producing plant-based proteins requires less than 10% of the land, water, and fuel compared to beef. A portion of every sale is also donated to Rowdy Girl Sanctuary, a former Texas cattle ranch that has been transformed into a sanctuary for farm animals.
Global Growth with Local Heart
The Amazon EU launch follows a successful U.S. retail and e-commerce presence, including partnerships with H-E-B and specialty retailers, as well as rapid growth on TikTok and Amazon U.S. With European consumers increasingly seeking sustainable, protein-rich alternatives, All Y'alls Foods is positioned to meet demand and further its mission of nourishing people while protecting animals and the planet.
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About All Y'alls Foods
Founded in 2018 in Grapevine, Texas, All Y'alls Foods is redefining Texas protein traditions with bold, plant-based alternatives. Its product lines include "It's Jerky Y'all" and "Big Crunchy Tasty Toppers." You can learn more on their website and through their social media presence.
Source: All Y'alls Foods
Filed Under: Consumer
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